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Accessible Digital Marketing Workshop


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Toll Free: 888.484.2933

Technical Streams: Universal Design for Mobile & Interactive Experiences
Resource Stream: Managing Content and Workflows for Communications

June 6, 2017

Holiday Inn Kitchener (details will be sent upon registration) Map

8:30 am – 9:00 am: Registration & Continental Breakfast
9:00 am – Noon: Morning Sessions
Noon – 1:00 pm: Lunch
1:00 pm – 5:00 pm: Afternoon Sessions

$375.00 early bird pricing if you register by May 22nd

***Please note that your continental breakfast, lunch and break refreshments are included in your workshop fee.



The expectation of users to have mobile delivery and rich, engaging experiences has challenged government and private businesses and will continue to be a major consideration in delivering information, products, and services to their clients. How can these experiences also be accessible to users with impairments and disabilities? This one-day, hands-on, interactive workshop will teach you that “accessible” doesn’t mean “less engaging” while bringing clarity and focus to your current and future accessibility plans.

Participants will leave with the knowledge, examples, and tools to help them meet user expectations head-on and develop strategies for more engaging and efficient accessible workflows.

Target audience

  • Accessibility Councils/Committees
  • Managers
  • Project Managers
  • Policy Developers
  • Team Leads
  • UX Specialists
  • Designers
  • Developers


Introduction (9:00am – 9:20am)

  • Welcome/Introduction to Eliquo
  • Agenda Review

Session: Designing Accessible Mobile Experiences (9:20am – 11:45pm)


With the ever-growing mobile market and increasing web traffic from mobile devices, the need for information and services to be delivered and consumed within a mobile-friendly platform is paramount. In this session, participants will learn how to identify the purpose of their mobile deliveries and develop an accessible mobile platform strategy to meet the needs of their users.

Key points

  • Understanding the Mobile landscape
  • Defining the context of your user’s mobile experience
  • Mobile experience best practices including responsive design, designing for interactions, and using mobile exclusive features
  • Designing accessible mobile experiences


  • Session notes and presentation deck (including key statistics, examples of mobile contexts and best practices)
  • Participants will complete a mobile landscape exercise where they will identify the context for mobile integration on their websites and develop a concrete strategy for delivering relevant, accessible, mobile experiences to their users

Lunch (12pm – 1pm)

Session: Accessibility Tools, Resources, and Repositories (1:15pm – 2:30pm)


Consistent delivery of information, products, and services is a key component of accessibility and user experience. Style Guides, Standards, and Templates will assist your teams’ efforts, increase efficiency when producing content and reduce duplicate work when solving design, accessibility, and user experience issues. In this session, participants will learn to identify key types of content and how to develop standards, guides, templates, and repositories that will accommodate the various types of content and improve accessibility workflows.

Key points

  • Identifying key types of content
  • Developing style guides and standards with accessibility in mind
  • Developing templates with “built-in” accessibility features
  • Creating content using the accessibility tools
  • Developing supporting materials when required
  • Creating content and resource repositories
  • Keeping material relevant and up-to-date


  • Session notes and presentation deck (including guidelines for identifying key content types and developing resources)
  • Examples of Style Guides and Standards documents, accessible templates, and final documents
  • Participants will complete a content review exercise where they will identify the main categories of content on their sites and the common and unique components of each type of content; participants will then identify what relevant materials will assist in the consistent, accessible delivery of each category identified

Break (2:30pm – 2:50pm)

Session: Developing Accessible Rich and Interactive Experiences (2:50pm – 4:30pm)


Accessible doesn’t mean less exciting or engaging. With users expecting more engaging and interactive content deliveries than ever before, the need for accessibly designed rich experiences has grown. In this session, participants will learn to create strategies for inclusive engaging content and when to implement progressive enhancement and alternate presentations.

Key points

  • Engaging your users
  • “One conforming version” and “alternate presentation”
  • Standard rich content including charts, graphs and tables
  • Accessible info graphics, tactile graphics, and alternatives
  • Accessible audio, video, and animations
  • Interactive content and apps


  • Session notes and presentation deck (including considerations for accessible rich content)
  • Examples of accessible engaging experiences, progressive enhancements, and alternate presentations
  • Participants will complete an exercise where they identify experiences as fully accessible, progressively enhanced, or alternate presentation. They will then put their knowledge into practice by developing a strategy to make a non-accessible experience accessible.

Round table: Questions, answers, and experiences (4:30pm – 5:00pm)


Participants will the opportunity to ask questions about the workshop, and share their experiences.


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