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We found 10 courses that match the search term Digital Marketing:

Adobe Digital Publishing Suite (DPS)

Time: 9am - 4pm
Duration: 2 days

If you publish a publication or many publications regularly, Adobe’s Digital Publication Suite will allow you to create rich and engaging tablet applications and digital magazines. See how to create horizontal and vertical layouts, swipable content such as slideshows, pinch and zoom content. Then test your application and upload for sharing and review.

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Graphic Design Techniques: Digital Imaging and Colour Management

Time: 9am - 4pm
Duration: 1 day

Why don't my designs look as good when they are printed as they do on my computer screen? Why do my colours keep changing as I go from one computer or printer to another? Why can't I just take a logo off a website and blow it up for a marketing piece? Because each device interprets the colour differently. You need to teach your devices how to "talk" to each other and then send the translations with the file through the entire workflow. That's what digital imaging and colour management is all about. And that's what this class is all about too.

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Graphic Design Techniques: Digital Documents and Mobile Designs

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Determine the best medium for your digital documents; Design for digital documents and mobile devices; Adapt your print design skills for digital mediums; Identify possible user experience and accessibility issues.

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Fundamentals of Digital Marketing for Public Sector

Time: 9am - 4pm
Duration: 1 day

More and more, governments are embracing digital marketing as an effective means of communicating and connecting with citizens. This course will provide an overview of how digital marking is being used at all levels of government, and students will gain insight into how they can use digital marketing tools and techniques to engage with people across various platforms.

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Building a Marketing Strategy with a Digital Centrepiece

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Identify the importance of a digital marketing strategy; Define your business objectives; Compare strategies to decide which best meet your needs; Compare tactics; Assess resource requirements.

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Extracting Meaning and Action from Your Marketing Analytics

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Define your business objectives and choose what to measure; Identify the role of analytics; Compare types of analytics and their advantages and considerations; Develop a success measurement strategy for your campaigns.

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Crafting Your Content and Buying Your Place in the World of Search Marketing

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Differentiate between Search Engine Optimization (SEO) and Search Engine Marketing (SEM); Determine which requires your focus based on outcome; Explore SEO through Search Engine Results Pages (SERPs); Practice researching and using keywords; Identify the key components of ad auctions.

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Creating Engaging Visual Marketing Content

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Explore the ubiquity of visual content online and its impact on marketing; Practice identifying and participating in static image social media platforms; Work on the design of an infographic and explore the power of infographics; Examine the anatomy of marketing video content in several varieties.

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Intelligent Email Marketing to Attract and Retain Customers

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Navigate the regulations surrounding email marketing (CASL and CAN-SPAM); Review the various elements used in composing an email; Examine the structure and content of an effective marketing email; Discuss the marketing and support tools available.

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Introduction to Social Media and Digital Marketing

Time: 9am - 4pm
Duration: 1 day

In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.

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