Time: 9am - 4pm
Duration: 1 day
In this course you will learn how to: Identify the importance of a digital marketing strategy; Define your business objectives; Compare strategies to decide which best meet your needs; Compare tactics; Assess resource requirements.
Public Class Schedule
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. We can also provide live, on-site training in Maine, New Hampshire, Vermont and Massachusetts in major centres such as Boston, Portland, Concord, Manchester and Burlington.
- The importance of a digital marketing strategy
- Defining business objectives
- Developing clear goals (SMART)
- Upping the impact (ACE)
- Tracking the plan
- Choosing strategies
- Business to Business (B2B) vs Business to Consumer (B2C)
- Competitive analysis
- Specifying tactics
- Channel analysis
- Platform selection
- Content development plans
- Assessing resource requirements
Private training is available for this course.
Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.