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Crafting Your Content and Buying Your Place in the World of Search Marketing  (EQDM204)

Time: 9am - 4pm
Duration: 1 day


In this course you will learn how to: Differentiate between Search Engine Optimization (SEO) and Search Engine Marketing (SEM); Determine which requires your focus based on outcome; Explore SEO through Search Engine Results Pages (SERPs); Practice researching and using keywords; Identify the key components of ad auctions.


Public Class Schedule

Location Language Date Price  
Web-based(Opens in new window) English October 24 $ 435.00
Web-based(Opens in new window) English December 12 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need. We can also provide live, on-site training in Maine, New Hampshire, Vermont and Massachusetts in major centres such as Boston, Portland, Concord, Manchester and Burlington.

Course Outline

  • Search Engine Optimization (SEO): Content
    • SEO explained
    • Authority and relevance
    • Understanding Search Engine Results Pages (SERPs)
    • SEO vs SEM
    • Keywords
  • Search Engine Optimization (SEO): Structure
    • Site structure and site maps
    • URLs
    • Title and meta tags
    • Page structuring
    • SEO and non-text content
  • Search Engine Marketing (SEM): Keywords
    • Negative keywords
    • Search intent
    • Keyword grouping
    • Account structure
    • Ad groups
  • Search Engine Marketing (SEM): Ad auctions
    • How ad auctions work
    • Bids
    • Quality scores
    • Pay Per Click (PPC)
    • Cost Per Click (CPC) and Cost Per Impression (CPI)

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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