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Increasing Your Market Relevance with High Impact Content  (EQDM205)

Time: 9am - 4pm
Duration: 1 day


In this course you will learn how to: Select which content tactics align best with your audience and strategies; Track and report the Return on Investment (ROI) of your content marketing plan; Define clear outcomes for your content marketing; Establish measurement strategies to monitor content marketing success.


EWSM101—Introduction to Social Media and Digital Marketing, and EWSM205—Writing for the Web or equivalents are mandatory.

Public Class Schedule

Location Language Date Price  
Web-based(Opens in new window) English October 25 $ 435.00
Web-based(Opens in new window) English December 13 $ 435.00

We're Here to Help

Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need. We can also provide live, on-site training in Maine, New Hampshire, Vermont and Massachusetts in major centres such as Boston, Portland, Concord, Manchester and Burlington.

Course Outline

  • Defining tactics
    • Short vs long vs dense
    • True usefulness
    • Blogs
    • Posts
    • Tweets
  • Establishing ROI
    • Valuation of engagement
    • Valuation of conversion
    • Capturing peripheral costs
    • Establishing comparables
  • Creating clear outcomes
    • Brand awareness
    • Lead conversion
    • Customer conversion
    • Customer loyalty
    • Customer up-sell
  • Aligning with organizational goals
    • Online followers vs customers
    • Long term measurement strategies
    • Awareness as a mission
  • Knowing when to take stock
    • Content overload
    • Launch and growth
    • Closed-ended campaigns
    • Repeated campaigns

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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