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Using Social Media for High Conversions of B2B and B2C Relationships  (EQDM208)

Time: 9am - 4pm
Duration: 1 day


In this course you will learn how to: Identify how marketing is shared on social media; Select tactics based on targets; Design campaigns around organizational objectives; Differentiate between active and passive strategies.


EWSM101—Introduction to Social Media and Digital Marketing and EQDM201—Building a Marketing Strategy with a Digital Centrepiece or equivalents are mandatory.

Public Class Schedule

Location Language Date Price  
Web-based(Opens in new window) English October 30 $ 435.00
Web-based(Opens in new window) English December 18 $ 435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need. We can also provide live, on-site training in Maine, New Hampshire, Vermont and Massachusetts in major centres such as Boston, Portland, Concord, Manchester and Burlington.

Course Outline

  • Understanding dissemination
    • Consumer online brand-related activities (COBRA)
    • Electronic word of mouth (eWOM)
    • Opinion leaders and influencers
    • Personal branding
  • Tactics
    • Platforms
    • Groups
    • Threads
  • Campaigns
    • Organizational objectives
    • Selecting metrics
    • Product vs persona
    • Geographical impacts and considerations
  • Strategies
    • Passive strategies
    • Active strategies
  • Traditional marketing
    • Implication
    • Integration
    • Total ROI

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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