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User Requirements and Experience Research  (EQUE301)

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Distinguish business needs from customer needs; Determine the best research methods for your project; Create personas; Use research results to aid in design and development.


EQUE101EQUE101—Introduction to User Experience Design or equivalent is mandatory.

Public Class Schedule

Location Language Date Price Register
Web-based(Opens in new window) English October 5 (25% OFF) $435.00
Web-based(Opens in new window) English October 20 (25% OFF) $435.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • Why research user requirements and experiences?
    • Defining user experience research, design research, usability research and market research
    • Gleaning customer insights
  • Types of research and their best uses
    • Attitudinal vs. Behavioral, Qualitative vs. Quantitative, Context of Use
    • Natural use, scripted, de-contextualized and hybrid methods
    • Data mining
    • Competitive analysis
    • Listening posts
    • Surveys and feedback
    • Usability studies
    • Ethnographic studies
  • Creating personas
    • Advantages and disadvantages of personas in waterfall and agile design paradigms
    • Assessing motivations
    • User needs vs. business needs
    • Perceptual control theory (PCT)
    • Developing personas
    • Creating scenarios
  • How research guides design and development
    • So now what?
    • Visual aids: persona profiles, process flow charts and swimlanes
    • Integrating findings into information architecture
    • Integrating findings into visual, GUI and interaction design

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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