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Writing for the Web

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day
Course Code: EWSM205

In this course, you will learn how to:

  • write Web content that is compelling, concise and searchable
  • identify the fundamentals of creating a structured online article
  • create content that's optimized for search engines (SEO)
  • identify techniques for writing quality content that will help you rise above the crowd
  • create a practical plan for your content
  • design your web content to meet your specific business goals



Course Outline

  • introduction
    • characteristics of different media
    • characteristics of the web
  • overview of user behaviour
    • how people read online
    • how user behaviour impacts your writing
    • why writing for the web is different
  • your content and navigation design
    • basics of information architecture
    • designing scalable navigation
  • writing style
    • usability and simplicity - tips for creating a readable web site
    • being concise and scannable
    • tone
    • finding your voice
  • crafting web content
    • what type of writing works best in different situations?
    • the importance of great headlines
    • writing a good lede (lead-in)
    • inverted pyramid
    • crafting content for search engine optimization (seo)
  • building a content plan
    • setting web site goals
    • blog content vs. web pages
    • tips for updating your content
    • useful tools for content management

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Required Technical Set-Up for Remote Online Participation
  • 2 monitors or screens. If you don’t have a second monitor connected to your primary computer, you could use a second computer such as a laptop. 1 screen is used to watch the instructor, the second is for you to perform the exercises.
  • High-speed internet connection
  • Google Chrome preferred (Alternative: Microsoft Edge)
  • Speaker & microphone, either built-in to your computer or external
  • For complete set-up information, please visit our web based manual
Our Policies

Registration Information

Classes are from 9:00am - 4:00pm Eastern Standard Time
Registrations are accepted in the order they are received.

Payment Options & Guidelines

We accept the following forms of payment: Visa and MasterCard

FlexPass Booking & Cancellation Policy

Eliquo Training and Development Inc. will make every attempt to be flexible in regard to class cancellations and rescheduling. In an attempt to ensure that everyone enjoys a consistent training experience, Eliquo offers the following policies.

Course Registration Terms

All cancellations and rescheduling requests must be made a minimum of six (6) business days prior to scheduled class. Changes must be made through the Student Support Centre. In the event that a class is cancelled due to insufficient enrollment, you can reserve a seat in the next available class. You will be notified of a class cancellation by email at least five (5) business days in advance of the scheduled class. Eliquo Training and Development Inc. also reserves the right to postpone or cancel a class at any time for just cause such as instructor illness or other environmental factors. Eliquo is not responsible for any error in the delivery of the email notice where the error is due to the recipient’s email client or service.

If an Individual FlexPass participant does not attend classes or does not provide the required cancellation request (as above), two (2) times or more in a single month, and the occurrence happens on two (2) occasions throughout the FlexPass term, the FlexPass may be terminated without a refund.

Eliquo Individual FlexPasses are designated for one person only. Any abuse of the engagement from code sharing or other instances of shared participation under one account will result in the FlexPass being terminated without a refund.

Eliquo reserves the right to limit class participant enrolment to ensure courses are delivered effectively. Most classes are limited to a maximum of 12 participants.

Eliquo's Individual FlexPass program is subject to any applicable taxes.

Classes are offered on a first come first serve basis.

Web-Based Training

Eliquo Training and Development Inc. requires that web-based class participants follow the supplied set-up and testing procedures a minimum of three (3) days in advance of their class start date in order to avoid technical issues on the day of their class.

Eliquo is not responsible for participants who are experiencing technical difficulties due to issues incurred on their own computer network(s).

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