Skip to Main Content

Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Identify the importance of a digital marketing strategy; Define your business objectives; Compare strategies to decide which best meet your needs; Compare tactics; Assess resource requirements.



Digital Marketing Course

Public Class Schedule

Location Language Date Price Register
Web-based(Opens in new window) English November 2 $495.00
Web-based(Opens in new window) English February 7 $495.00
Web-based(Opens in new window) English May 2 $495.00

We're Here to Help

Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • The importance of a digital marketing strategy
    • Direction
    • Targeting
    • Integration
  • Defining business objectives
    • Developing clear goals (SMART)
    • Upping the impact (ACE)
    • Tracking the plan
  • Choosing strategies
    • Business to Business (B2B) vs Business to Consumer (B2C)
    • Competitive analysis
  • Specifying tactics
    • Channel analysis
    • Platform selection
    • Content development plans
  • Assessing resource requirements
    • Personnel
    • Cost
    • Timeframe

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Web-based training is super easy to set up and doesn’t require fancy software.

Find a Course