Increasing Your Market Relevance with High Impact Content

Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day

Description:

In this course you will learn how to: Select which content tactics align best with your audience and strategies; Track and report the Return on Investment (ROI) of your content marketing plan; Define clear outcomes for your content marketing; Establish measurement strategies to monitor content marketing success.

Prerequisites:

None

Public Class Schedule

Location	Language	Date	Price	Register
Web-based(Opens in new window)	English	November 15	$495.00

Course Outline

Defining tactics
- Short vs long vs dense
- True usefulness
- Blogs
- Posts
- Tweets
Establishing ROI
- Valuation of engagement
- Valuation of conversion
- Capturing peripheral costs
- Establishing comparables
Creating clear outcomes
- Brand awareness
- Lead conversion
- Customer conversion
- Customer loyalty
- Customer up-sell
Aligning with organizational goals
- Online followers vs customers
- Long term measurement strategies
- Awareness as a mission
Knowing when to take stock
- Content overload
- Launch and growth
- Closed-ended campaigns
- Repeated campaigns

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Course Details

Description:

Prerequisites:

Public Class Schedule

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Course Outline

Web-based training is super easy to set up and doesn’t require fancy software.