Course Details
Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day
Description:
In this course you will learn how to: Navigate the regulations surrounding email marketing (CASL and CAN-SPAM); Review the various elements used in composing an email; Examine the structure and content of an effective marketing email; Discuss the marketing and support tools available.
Prerequisites:
None
Public Class Schedule
| Location |
Language |
Date |
Price |
Register |
| Web-based(Opens in new window) |
English |
August 18 |
$495.00
|
|
| Web-based(Opens in new window) |
English |
November 9 |
$495.00
|
|
Course Outline
- Getting permission and segmentation
- Building your list
- Subscription, opt-in and unsubscription
- Getting whitelisted
- The value of segmentation
- The subscriber lifecycle
- Behaviour triggers and personalization
- Crafting the content
- The welcome email
- Maximize value (don’t “ABC”)
- Email frequency
- The envelope
- Rendering and load times
- Seasonality and sales cycles
- Layout and graphics
- Anatomy of a typical email
- Content filtering
- Responsive layout
- With and without images
- “Above the fold”
- Scannability and screen sizes
- Email marketing tools and platforms
- Follow up and the landing page
- Using an Email Service Provider (ESP)
- Analytics
- Negative and positive metrics
- Open rate value
- Reacting to inactivity
Private training is available for this course.
Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.
