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Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Navigate the regulations surrounding email marketing (CASL and CAN-SPAM); Review the various elements used in composing an email; Examine the structure and content of an effective marketing email; Discuss the marketing and support tools available.



Public Class Schedule

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Course Outline

  • Getting permission and segmentation
    • Building your list
    • Subscription, opt-in and unsubscription
    • Getting whitelisted
    • The value of segmentation
    • The subscriber lifecycle
    • Behaviour triggers and personalization
  • Crafting the content
    • The welcome email
    • Maximize value (don’t “ABC”)
    • Email frequency
    • The envelope
    • Rendering and load times
    • Seasonality and sales cycles
  • Layout and graphics
    • Anatomy of a typical email
    • Content filtering
    • Responsive layout
    • With and without images
    • “Above the fold”
    • Scannability and screen sizes
  • Email marketing tools and platforms
    • Follow up and the landing page
    • Using an Email Service Provider (ESP)
    • Analytics
    • Negative and positive metrics
    • Open rate value
    • Reacting to inactivity

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Our Policies

Cancellation Policy

Eliquo Training and Development Inc. will make every attempt to be flexible in regards to class cancellations and rescheduling. In an attempt to ensure that everyone enjoys a consistent training experience, Eliquo offers the following policies.

Public Courses

Any student cancellation that occurs a minimum of six (6) business days prior to a scheduled class is eligible for a full class credit or a 100% refund on the cost of the class. Due to scheduling logistics, if you cancel or re-schedule a registration within five (5) business days of the course date, payment is due in full at that time and will be held as a credit towards a re-scheduled date or a future course booking. Course credits are valid for 12 months from the date of the original class booking.

All cancellations and rescheduling requests must be sent in writing by email to registrations@eliquotraining.com. Verbal communication of a cancellation will not meet our refund requirements.

In the event that a class is cancelled due to insufficient enrollment, your full registration fee will be refunded or you can reserve a seat in the next available class. You will be notified of a class cancellation at least five (5) business days in advance of the scheduled class.

Eliquo Training and Development Inc. reserves the right to postpone or cancel a class at any time, in which case the refund and rescheduling policy would apply. Eliquo Training and Development Inc. is not liable for any travel expenses incurred by the student, even in the event of a cancellation.

Eliquo welcomes qualified substitute students in place of the originally registered student providing that we are notified in writing at least one day in advance before the class date.

Classes are offered on a first come first serve basis.

Web-Based Training

Refunds or course credits are not available to web-based class participants who are experiencing technical difficulties due to issues incurred on their own computer network(s). Eliquo Training and Development Inc. requires that web-based class participants follow the supplied set-up and testing procedures a minimum of three (3) days in advance of their class start date in order to avoid technical issues on the day of their class.

If you have any questions regarding our cancellation policies, please feel free to email us at registrations@eliquotraining.com or give us a call at (888) 484-2933.

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Web-based training is super easy to set up and doesn’t require fancy software.

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