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Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Identify how marketing is shared on social media; Select tactics based on targets; Design campaigns around organizational objectives; Differentiate between active and passive strategies.



Digital Marketing Course

Public Class Schedule

Location Language Date Price Register
Web-based(Opens in new window) English November 10 $495.00
Web-based(Opens in new window) English February 24 $495.00
Web-based(Opens in new window) English May 11 $495.00

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Course Outline

  • Understanding dissemination
    • Consumer online brand-related activities (COBRA)
    • Electronic word of mouth (eWOM)
    • Opinion leaders and influencers
    • Personal branding
  • Tactics
    • Platforms
    • Groups
    • Threads
  • Campaigns
    • Organizational objectives
    • Selecting metrics
    • Product vs persona
    • Geographical impacts and considerations
  • Strategies
    • Passive strategies
    • Active strategies
  • Traditional marketing
    • Implication
    • Integration
    • Total ROI

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Web-based training is super easy to set up and doesn’t require fancy software.

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