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Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day

Description:

In this course you will learn how to: Identify the current mobile landscape; Determine the status of your mobile readiness; Select strategies and tactics, including Short Message Service (SMS), Email, and Social Media.

Prerequisites:

None

Digital Marketing Course

Public Class Schedule

Location Language Date Price Register
Web-based(Opens in new window) English May 13 $495.00
Web-based(Opens in new window) English August 23 $495.00
Web-based(Opens in new window) English November 11 $495.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • The stats on mobile
    • The mobile user
    • Technological flow
    • Devices and loyalty
    • Mobile search
  • Designed for mobile
    • The rise of Accelerated Mobile Pages (AMPs)
    • Mobile friendly
    • Mobile optimized
    • Responsive design
    • Mobile apps
  • Text messaging / Short Message Service (SMS)
    • Advantages and limitations
    • Acquiring permission
    • Creating your Call To Action (CTA)
    • Incentivizing responses
    • Tools and techniques
  • Email for mobile
    • The surprising stats
    • Relevance
    • Mobile favoured design
    • Merging with email marketing
  • Social media on mobile
    • User experience optimization (UEO)
    • Working with social media marketing
    • Contextual relevance
    • Outreach and engagement

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Web-based training is super easy to set up and doesn’t require fancy software.

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