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Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Distinguish business needs from customer needs; Determine the best research methods for your project; Create personas; Use research results to aid in design and development.


Introduction to User Experience Design or equivalent knowledge or experience is mandatory.

User Experience Course

Public Class Schedule

Location Language Date Price Register
Web-based(Opens in new window) English October 19 $495.00
Web-based(Opens in new window) English February 8 $495.00
Web-based(Opens in new window) English April 5 $495.00

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Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • Why research user requirements and experiences?
    • Defining user experience research, design research, usability research and market research
    • Gleaning customer insights
  • Types of research and their best uses
    • Attitudinal vs. Behavioral, Qualitative vs. Quantitative, Context of Use
    • Natural use, scripted, de-contextualized and hybrid methods
    • Data mining
    • Competitive analysis
    • Listening posts
    • Surveys and feedback
    • Usability studies
    • Ethnographic studies
  • Creating personas
    • Advantages and disadvantages of personas in waterfall and agile design paradigms
    • Assessing motivations
    • User needs vs. business needs
    • Perceptual control theory (PCT)
    • Developing personas
    • Creating scenarios
  • How research guides design and development
    • So now what?
    • Visual aids: persona profiles, process flow charts and swimlanes
    • Integrating findings into information architecture
    • Integrating findings into visual, GUI and interaction design

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Web-based training is super easy to set up and doesn’t require fancy software.

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