Course Details
Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day
Description:
In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.
Prerequisites:
None
Public Class Schedule
| Location |
Language |
Date |
Price |
Register |
| Web-based(Opens in new window) |
English |
August 17 |
$495.00
|
|
| Web-based(Opens in new window) |
English |
October 12 |
$495.00
|
|
| Web-based(Opens in new window) |
English |
December 6 |
$495.00
|
|
Course Outline
- Introduction
- What is social media and why should I care?
- The social media revolution
- Overview of common social media tools and technologies
- Blogging
- Twitter
- Facebook
- Photo sharing
- Podcasting
- Webinars
- Video
- Impact of social media on communications and marketing practices
- Business
- Government
- Entrepreneurs
- Non-profit Organizations
- Individuals
- The first step: Listening
- Why should I be listening?
- What are listening posts?
- How to set up an effective listening strategy
- Establishing your social media goals
- Defining SMART social media goals
- Specific, Measurable, Attainable, Realistic, Timely
- Developing social media strategies
- Creating spaces
- Building communities
- Creating neighbourhoods for interaction
- Getting attention
- Measuring ROI
- What to measure
- Why to measure
- Measurement tools
- Evaluating resource requirements
- How to maximize efficiencies
- Resource training and coaching
- Developing internal guidelines for social media
- Risk Management
- Time
- Resources
- Cost
- Crisis management
Private training is available for this course.
Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.
