Skip to Main Content

Course Details

Time: 9AM - 4PM Eastern Time (ET)
Duration: 1 Day


In this course you will learn how to: Listen to your customers online; Determine the best places to begin building an online presence; Build effective online relationships; Measure your success in the social media world.



Public Class Schedule

We're Here to Help

Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need.

Course Outline

  • Introduction
    • What is social media and why should I care?
    • The social media revolution
  • Overview of common social media tools and technologies
    • Blogging
    • Twitter
    • Facebook
    • Photo sharing
    • Podcasting
    • Webinars
    • Video
  • Impact of social media on communications and marketing practices
    • Business
    • Government
    • Entrepreneurs
    • Non-profit Organizations
    • Individuals
  • The first step: Listening
    • Why should I be listening?
    • What are listening posts?
    • How to set up an effective listening strategy
  • Establishing your social media goals
    • Defining SMART social media goals
    • Specific, Measurable, Attainable, Realistic, Timely
  • Developing social media strategies
    • Creating spaces
    • Building communities
    • Creating neighbourhoods for interaction
    • Getting attention
  • Measuring ROI
    • What to measure
    • Why to measure
    • Measurement tools
  • Evaluating resource requirements
    • How to maximize efficiencies
    • Resource training and coaching
    • Developing internal guidelines for social media
  • Risk Management
    • Time
    • Resources
    • Cost
    • Crisis management

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

Our Policies

Cancellation Policy

Eliquo Training and Development Inc. will make every attempt to be flexible in regards to class cancellations and rescheduling. In an attempt to ensure that everyone enjoys a consistent training experience, Eliquo offers the following policies.

Public Courses

Any student cancellation that occurs a minimum of six (6) business days prior to a scheduled class is eligible for a full class credit or a 100% refund on the cost of the class. Due to scheduling logistics, if you cancel or re-schedule a registration within five (5) business days of the course date, payment is due in full at that time and will be held as a credit towards a re-scheduled date or a future course booking. Course credits are valid for 12 months from the date of the original class booking.

All cancellations and rescheduling requests must be sent in writing by email to registrations@eliquotraining.com. Verbal communication of a cancellation will not meet our refund requirements.

In the event that a class is cancelled due to insufficient enrollment, your full registration fee will be refunded or you can reserve a seat in the next available class. You will be notified of a class cancellation at least five (5) business days in advance of the scheduled class.

Eliquo Training and Development Inc. reserves the right to postpone or cancel a class at any time, in which case the refund and rescheduling policy would apply. Eliquo Training and Development Inc. is not liable for any travel expenses incurred by the student, even in the event of a cancellation.

Eliquo welcomes qualified substitute students in place of the originally registered student providing that we are notified in writing at least one day in advance before the class date.

Classes are offered on a first come first serve basis.

Web-Based Training

Refunds or course credits are not available to web-based class participants who are experiencing technical difficulties due to issues incurred on their own computer network(s). Eliquo Training and Development Inc. requires that web-based class participants follow the supplied set-up and testing procedures a minimum of three (3) days in advance of their class start date in order to avoid technical issues on the day of their class.

If you have any questions regarding our cancellation policies, please feel free to email us at registrations@eliquotraining.com or give us a call at (888) 484-2933.

Social Media Course

Web-based training is super easy to set up and doesn’t require fancy software.

Find a Course