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Creating Engaging Visual Marketing Content  (EQDM206)

Time: 9am - 4pm
Duration: 1 day

Description:

In this course you will learn how to: Explore the ubiquity of visual content online and its impact on marketing; Practice identifying and participating in static image social media platforms; Work on the design of an infographic and explore the power of infographics; Examine the anatomy of marketing video content in several varieties.

Prerequisites:

EWSM101—Introduction to Social Media and Digital Marketing and EWSM201—Developing Compelling Online Content or equivalents are mandatory.

Public Class Schedule

Location Language Date Price  
Web-based(Opens in new window) English December 17 $ 435.00
Web-based(Opens in new window) English January 22 $ 435.00
Web-based(Opens in new window) English March 25 $ 435.00
Web-based(Opens in new window) English June 17 $ 435.00

We're Here to Help

Don't see the dates you need? Call us at 888.484.2933 or Tell Us What You Need. We can also provide live, on-site training in Maine, New Hampshire, Vermont and Massachusetts in major centres such as Boston, Portland, Concord, Manchester and Burlington.

Course Outline

  • Visual ubiquity
    • Stats and trends
    • Platforms and demographics
    • Stock vs custom design
    • Skills
    • Devices
    • Shareability
  • Images online
    • Pinterest
    • Instagram
    • Banners and ads
    • Memes
    • Motion graphics
    • Slideshows
  • Infographics
    • Objectives of visualization
    • Static, motion and interactive infographics
    • Editorial, brand and data visualization infographics
    • Quality content: Utility, soundness, and beauty
    • Quality design: Illustration, data, and graphics
    • Distribution and sharing
  • Video
    • Video platforms
    • Annotations and calls to action (CTA)
    • Quality and length
    • Scripts, closed captioning, and Search Engine Optimization (SEO)
    • Channels and playlists
    • Live video

Private training is available for this course.

Call us at 1-888-484-2933 to learn more about our flexible scheduling options or complete our Information Request Form.

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