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How to Measure Content Marketing ROI?

What exactly is content marketing ROI? Content marketing return on investment is a percentage that shows how much revenue a business gained from content marketing compared to the spent. Content marketing ROI is one of the most important measures of successful content marketing as it is directly tied to revenue.

No doubt, content marketing is important. In a recent blog post we covered “How Content Marketing is Changing the Game”. At Eliquo, we offer a wide range of digital marketing and social media training courses – live, web-based and instructor-led – should you need help with your content marketing strategy or execution. Take a look at our schedule or contact our team for details.

Content marketing is critical for growth, but can we really measure the return on investment from our content marketing initiatives? Will your next blog post bring in new leads? What impact do your social media channels have?

Content marketing is important to engage new potential clients. The right content emphasizes your expertise and also speaks to your current and former customers. Content draws your target audiences through the sales funnel at every stage and helps you sell your products and services.

Have a look at our course offerings if you need help to get started with your marketing and content strategy. A good starting point is also this blog post by HubSpot: The Ultimate Guide to Content Marketing in 2021.

Ensure you set up analytics and track your activities, resources and expenditures and measure what leads your efforts generate. How many of these leads turn into paying customers? The content marketing ROI is the difference between your spent and your earnings.

In some cases, it might not be possible to create this direct link between content marketing and actual earnings. However, your content marketing efforts remain just as important!


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